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BeaconStream – Delivering Relevant Mobile Ads Based on Context, Proximity, Location & Business Type !

As mobile becomes more and more powerful each day, companies are trying to reach their consumers and therefore drive more conversion through mobile. Location based ads can play a very significant role in delivering this. In this interview with Techstory, Swarup Sagi, Director, BeaconStream, talks to Techstory about the latest trends in mobile commerce, about BeaconStream and how the company plans to grow in the future.

ltp

BeaconStream: Delivering Relevant Mobile Ads

BeaconStream is a proximity-based mobile marketing technology built upon Apple’s iBeacon Bluetooth low energy (BLE) capabilities. It is the newest digital marketing method to reach customers by delivering mobile ads based on context, proximity and location. $137 billion is spent on digital ads globally, and BeaconStream has been well-positioned to grab this market.

your story

Your company culture is an extension of yourself’ – 45 quotes from Indian startup journeys

From e-commerce valuations to founder values, witness the memorable journey of Indian entrepreneurship in these excerpts and stories! StoryBites is a weekly feature from YourStory, featuring notable quotable quotes in our articles of this past week (see the previous post here). Share these 45 gems and insights from the week of June 14-20 with your colleagues and networks, and check back to the original articles for more insights!.

your story

This startup helps businesses deliver relevant mobile ads

This is a world of brands, decisions and choices. As customers, we’re spoilt for choice. It is because of this that consumers are becoming more discerning and careful. Today, businesses need to be clearer and sharper in their positioning and communication. That’s where BeaconStream comes in; it helps businesses deliver relevant mobile ads based on context, proximity, location and business type, using iBeacon technology.

arizona tech

BeaconStream Puts Your Business Right Into Your Buyer’s Hands

BeaconStream, a Scottsdale-based, Arizona Technology Council member, is making proximity marketing work for businesses nationwide. Beacons make a business’ messaging relevant by making it location-sensitive, which can increase engagement, satisfaction and drive sales.

phoneix bussiness

BeaconStream provides engagement app for Scottsdale expo

BeaconStream, a Scottsdale-based mobile marketing company, provided 100 beacons throughout the Arizona Sports Fan Expo April 18 at Westworld using Apple iBeacon technology.

business-standard

BeaconStream to raise $2 mn in Series-A funding

BeaconStream, an Arizona-based proximity-based mobile marketing and advertising platform based on Apple’s iBeacon technology with a development centre in Bengaluru, is planning to raise $2 million in Series-A funding in the next three months, according to its chief executive officer Venkat Nallapati.

business-standard

BeaconStream to raise $2 mn in Series-A funding

BeaconStream, an Arizona-based proximity-based mobile marketing and advertising platform based on Apple’s iBeacon technology with a development centre in Bengaluru, is planning to raise $2 million in Series-A funding in the next three months, according to its chief executive officer Venkat Nallapati.

blackbird

Arizona sports fan expo 2015 provides attendees with access to BeaconStream platform based on apple’s iBeacon technology

In a move designed to provide attendees with an enhanced experience and exhibitors new engagement opportunities through proximity-based mobile marketing, BeaconStream™ today announced that it will be placing beacons in each of the nearly 100 booths at the Arizona Sports Fan Expo. The event is being held Saturday, April 18, 2015 at Westworld North Hall, Scottsdale from 9:00 a.m. – 7:00 p.m. BeaconStream will be exhibiting in booth #214.

techco

Why You Should Jump on the Beacon Bandwagon Now

We are all watching the growth stage of an industry projected by ABI Research to be worth $4 billion annually by 2018. Multibillion-dollar companies like Facebook and Apple are ramping up their engagement in this space. You likely have a piece of the required technology in your pocket right now.

business-line

Chennai City Center Mall uses BeaconStream

BeaconStream is a proximity-based mobile marketing technology built upon Apple’s iBeacon Bluetooth Light Energy (BLE) capabilities and is the newest digital marketing method to reach consumers, which is starting to be used in the US.

bussness world

Retail’s Digital Growth

Until few years back, CRM implementation for Indian retailers was focused only on loyalty marketing. With the increased competition from e-commerce and global & local players, many retailers are now rethinking their strategies. Currently, observing a strong improvement in the retail climate along with long term trends towards digital commerce, many retailers are turning to the beacon technology.

indianretail

How technology can build a retailer’s revenue

Though 2014 witnessed the roller coaster ride of eCommerce players leaving retailers shaken, Indian retailers are optimistic to chase down the magic figure of $ one trillion. 2015 will witness brick-and-mortar model retailers adopting technology cousins to give a strong fight to the eCommerce players.

yahoo

Hot Marketing Gadget: Does Your Business Need a Beacon?

Beacons aren’t new. They have been working for years, used mainly in black boxes such as in big aircrafts. The beacon has a strong frequency and transmits small packets of signals called pings. Today, as small devices can sense bluetooth signals, smartphones have become cheap and handy transmitters and beacons have come into commercial use.

next big what

Chennai City Center Mall Embraces Beacons For Mobile Marketing

Chennai City Center Mall has embraced a proximity-based mobile marketing technology called BeaconStream which is built on Apple’s iBeacon. Working off Bluetooth Low Energy (BLE) tech, beacons are placed at strategic locations across the mall, and can automatically stream information to customers’ smartphones which have the BeaconStream app installed.

timesofIndia

Offline retailers relying on tech to counter e-tailers

Startups have made technology affordable through use of Internet of Things, Bluetooth Low Energy technology and data analytics. Building around Apple’s indoor positioning system, iBeacon, startups such as Beaconstream and Bfonics have developed targeted marketing and deals for traditional retailers.

economicsTimes

Startups such as BeaconStream and Bfonics offer offline retailers solutions to counter online threat

Brick-and mortar retailers are turning to technology to face the increasing challenge from their online counterparts that offer massive discounts and targeted reward programmes, with a clutch of startups stepping in to provide better data collection and analytics to companies which have lagged behind in collecting inputs on customers until the transaction is complete.

mdfc

Startups offer retailers new technology to fight competition

Companies, which base their businesses using location-based offerings, are looking to tap retail and food chains, malls, corporate canteens, colleges among others. Some have products that will allow tap-and-pay electronic payments, and others a beacon to send tailormade offers to customers.

fnw

BeaconStream software tools serve up contextually rich mobile experiences

BeaconStream said it has released its new software tools and beacon device based on Apple´s (NASDAQ: APPL) latest iBeacon and Bluetooth Low Energy technologies.

fn

APPLE’S® IBEACON(TM) TECHNOLOGY MADE SIMPLE FOR RETAILERS, APP DEVELOPERS AND CONSUMERS WITH NEW BEACONSTREAM END-TO-END SOLUTION

Serving up a simplified way to engage consumers through the power of proximity marketing with actionable content, BeaconStream(TM) today announced the release of its new software tools and beacon device based on Apple’s latest iBeacon and Bluetooth(®) Low Energy (BLE) technologies. The complete end-to-end solution makes it possible for both small and large enterprises to have a fully operational iBeacon network and branded mobile app within just a few hours.

pr news 1

Apple’s® iBeacon™ Technology Made Simple for Retailers, App Developers and Consumers with New BeaconStream End-to-End Solution

Serving up a simplified way to engage consumers through the power of proximity marketing with actionable content, BeaconStream™ today announced the release of its new software tools and beacon device based on Apple’s latest iBeacon and Bluetooth® Low Energy (BLE) technologies. The complete end-to-end solution makes it possible for both small and large enterprises to have a fully operational iBeacon network and branded mobile app within just a few hours.

mmt&t

Apple’s® iBeacon™ Technology Made Simple for Retailers, App Developers and Consumers with New BeaconStream End-to-End Solution

Serving up a simplified way to engage consumers through the power of proximity marketing with actionable content, BeaconStream™ today announced the release of its new software tools and beacon device based on Apple’s latest iBeacon and Bluetooth® Low Energy (BLE) technologies. The complete end-to-end solution makes it possible for both small and large enterprises to have a fully operational iBeacon network and branded mobile app within just a few hours.

hindu

BeaconStream to pilot beacons in India

BeaconStream, a proximity-based mobile marketing and advertising platform based on Apple’s iBeacon technology, will start piloting beacons in malls in Bengaluru and Chennai.

healine 365

BeaconStream to pilot beacons in India

BeaconStream, a proximity-based mobile marketing and advertising platform based on Apple’s iBeacon technology, will start piloting beacons in malls in Bengaluru and Chennai.

news 5

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

In honour of the recent anniversary of rock ‘n’ roll legend Elvis Presley’s death, Graceland in Memphis, Tennessee, has introduced a new interactive multimedia iPad tour that taps iBeacon technology to enhance visitors’ experiences. The move puts Graceland at the forefront of a select group of businesses that are embracing this new technology as part of their marketing strategy.

news3

Gimme discount! Savvy shoppers click to BeaconStream for real time coupons

I’m a savvy shopper, but collecting coupons and hunting for the best deals can be real a drag. I gather so many coupons on my phone that I sometimes completely forget about their existence when I’m out shopping.

news2

Tap Your Target Market

BeaconStream offers a new, proximity-based, mobile marketing application that gives businesses of all types and sizes a simple and cost-effective way to connect directly with customers who are nearby, sending coupons, product demos, promotions, videos or information to their mobile device. It is now available on the Apple Store.

news1

5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device.

press rel

BeaconStream’s Proximity-Based Mobile Marketing Application Now Available

BeaconStream, a new proximity-based mobile marketing application for businesses and consumers, is now available for free download from the Apple App Store and Google Play for Android. The app gives businesses of all types and sizes a simple and cost-effective way to connect directly with customers who are nearby, sending them coupons, product demos, promotions, videos or information, to their mobile device.

news4

Here’s what Apple’s iBeacon really is & why it’s going to change everything

Using Bluetooth to send ads between nearby devices sounds both boring and annoying. But that’s exactly what Apple’s iBeacon does — and Apple’s not in the boring-and-annoying business.